a crucial point stated in the brief is that the outcome of this project has to create impact. we are asked to make an impact, considering the audience we are choosing to impact, - i quote ' be it a group of people, one person, a colony of mosquitoes' oh dear..
it doesn't state that it has to be distributable, but the obvious thing that comes to mind, and what i have heard a lot of my peers discussing within their ideas, is the idea of ad campaigns and billboards, a way of representing an image, that enforces its message onto onlookers.
personally, with the feel i've got for this project and the creative direction i'd like it to go in, i feel that this idea would weaken my project. to create billboards/ magazine ads etc, the photographs have to have a completely different dimension and it changes the whole aesthetic look and layout. as much as i wish you did, you don't commonly see art work shown on billboards at the sides of buildings. possibly on the underground, which is an idea i could research further. however, i think that for my project, if i wanted to make it distributable i need to be a lot more specific about linking to the target and maintaining the aesthetic appeal.
therefore, i'd like to create an art paper/ booklet/ leaflet. either a4 or a3 in size, combining photographs, illustrations and words in a 10-15 page piece. that would be distributed at fashion events.
why?.. well, the issue i'm addressing is all about perceptions of beauty, whether they be false perceptions or not is a matter of opinion. who better to have an opinion on what is acceptably beautiful than members of the fashion industry? an industry constantly targeted and questioned about their idealistic views, accused of encouraging various insecurities; physical, mental and social issues amongst the public everyday.
the message i am trying to display, is intended to question, it is not a solid statement, it introduces the concepts and is designed to evoke thought. however, despite intention, people are not usually welcome to a feeling of forced opinions. so finding the right way to convey and display my work is crucial.
a press member, stylist, designer, fashionista busy within the hustle and bustle of a fashion event is not likely to accept some sort of badly printed, shiny leaflet that appears to be self help advice or a 'save the whales' type 'hate-campaign'. neither are they likely to listen to someone telling them that their size zero, flawless skinned (albeit, completely stunning) models do not represent universal 'true beauty'. an edgy, arty, (echem, quite possibly arrogant and/ or pretentious) multimedia, magazine like print is a lot more likely to catch the eye and a lot less likely to be thrown away right after passing.
the images, illustrations, words shown within the piece have to be shown in away that evokes thought and encourages individuals to consider their opinions without forcing a message. almost like a distributable installation, showing a meaningful element through creative mediums.
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